The PR Hub is a public relations and strategic communications agency for entrepreneurs, business leaders and disruptive brands, who are experts in their field and are looking to build profile, raise awareness and develop a communications strategy that accelerates personal and business growth.
WHO WE ARE
The PR Hub is a public relations and strategic communications agency for entrepreneurs, business leaders and disruptive brands, who are experts in their field and are looking to build profile, raise awareness and develop a communications strategy that accelerates personal and business growth.
We thrive on great relationships and delivering outstanding results for our clients.
We represent award winning entrepreneurs, business leaders, tech startups and industry disruptors spanning a diverse range of industries. As leaders in their field they are regularly called on for interviews, speaking engagements and brand collaborations.
Our team is a group of brand specialists, marketing and public relations professionals with decades of experience, contrasting skills and a cohesive work ethic. We work with clients that want an agile communications and PR agency willing to tackle problems of all sizes head on with fresh ideas backed by solid research.
The PR Hub is committed to the success of our clients and driven by a sense of urgency in everything we do. We pride ourselves on tackling challenges from all angles and look for the most effective solutions, not the most obvious ones.
OUR VALUES
Our values define our culture, why we exist, how we work, who we hire. Do they sound like you? If so, we’d love to hear from you.
EMBRACE THE CUSTOMER
Truly understanding how our customers think and how their business works makes us exceptional PR people. We become an extension of our clients’ team and align our strategy with their business objectives for high impact campaigns.
LESS TALK, MORE ACTION
Public Relations (PR) can be far from glamorous and that suits us just fine. Our style of PR is not just about parties, free gifts and being seen. We are results focused, creative and we don’t give up until we achieve the best results for our clients.
THIRST FOR KNOWLEDGE
We are experts in our field but we are always striving to be better. We actively encourage learning, personal development and goal setting for growth and optimal performance.
DROP THE
EGO
We place respect and collaboration at the core of how we operate. Our work is far better when we don’t take things too seriously and open our ourselves to ideas, respectful opinions and acknowledgement of a job well done.
WHAT PEOPLE SAY ABOUT US
The PR hub are a group of brilliant professionals, led by Samantha Dybac who not only has helped lift the profile of our young organisation, but has cultivated interest and numerous media opportunities at a national level. We cannot recommend The PR Hub highly enough
Evelyn Santoro
My Forever Family NSW
Astute and professional, Samantha Dybac and her team take the time to understand clients who have complex needs to find the most effective PR solution
Adeline Teoh
Professional Writer
Competent, professional and well researched
Dr Sud Agarwal
CEO and cofounder, Cannvalate
I have worked with Samantha Dybac for a number of years now and I'm always impressed with her drive, expert knowledge and work ethic. My company ShellShocked Media does media training for many of her clients at The PR Hub and each one speaks about the passion she pours into their company. I can't recommend her more highly. She's the best in the biz.
Shelly Horton
Media personality and founder of ShellShocked Media
Samantha and The PR Hub have worked with Adopt Change since November 2014 and have since furnished themselves with a strong understanding of PR and media relations in the not-for profit sector. Their commitment to getting the job done is seen through their readiness to be available at any hour to assist. In addition to liaison with media, The PR Hub also pursue stakeholder engagement in a way that strengthens the organisation’s profile – with community members, ambassadors and government. They consistently act thoughtfully and professionally, and are a pleasure to work with.
Renée Carter
CEO Adopt Change
Within the first two weeks of engaging Samantha and The PR Hub it was evident that they were committed to getting things done. They took the time to research and understand the category my business is in and also helped me to redefine my own personal brand. Their tailored strategy for PR has resulted in me now being recognised for my expertise by both peers, current and potential clients.
Nima Yassini
CEO and founder, New Republique
"Sam and the team at The PR Hub have been instrumental in the success of WINK Models. The strategy used by the team is always class-leading and their ability to innately place our business just where it needs to be in the media is incredible. Our industry is quite niche in regards to who we are and what we do, although the team at The PR Hub have never let that get in the way of success."
SAGE GREENWOOD
Managing Director, WINK Models
The PR Hub helped Tech Ready Women launch in early 2017 and have been managing our PR ever since. They are an agile, results driven team dedicated to our success, who have helped us achieve results across digital, tv, radio and print. They also manage my personal profile and do an impressive job of aligning the PR strategy to maximise coverage for both.
CHRISTIE WHITEHILL
Founder & CEO, Tech Ready Women
"Appscore has been working with The PR Hub for almost two years now. They work closely with key members of our internal team to ensure that all of our PR and promotional activity is on-brand and hitting the right audience. We rate The PR Hub highly and they are a valued member of the Appscore team. We happily recommend them to anyone looking for a great PR agency."
ALEX LOUEY
Co-founder & MD, Appscore
"Samantha and her team have taught me the great value of building my personal brand alongside that of my individual companies. I have personally recommended The PR Hub to company founders, CEOs, clients and venture capital firms and will continue to do so. They never fail to deliver outstanding results. They are an invaluable part of our team—strategic, well connected and driven to ensure our success."
TARYN WILLIAMS
Founder & CEO, TheRight.Fit

























