The launch of Australia's 1st VC backed equity crowdfunding platform

Stride Equity

The Challenge

Launch and establish a strong, credible presence for Stride Equity, Australia’s first venture capital backed equity crowdfunding platform, as a pioneering force in the market.

The Strategy

A launch event at Sydney Startup Hub with an impressive panel discussion including two award-winning entrepreneurs, Samantha Brett from Naked Sundays and Ben Lipschitz, CEO and cofounder FoodByUs. Event attendees included media, investors and members of the Sydney entrepreneurial community.

We also developed the personal brand and executive profile of CEO and cofounder Maria Halasz (15+ years former ASX CEO), as key spokesperson, using thought leadership commentary, opinion articles, podcast interviews and LinkedIn management.

The Impact

  • The PR Hub secured 55 media coverages across Tier 1 business, startup, tech, and industry publications,including Forbes cover story.
  • Event production & successful PR campaign to launch the business.
  • Case study PR for Stride’s first business on the platform, LifeBid, surpassing its $1 million fundraising goal closing at $1.45 million.

We at Stride Equity have been extremely happy with the work by The PR Hub. Our contract required a series of news announcements, editorial mentions and thought leadership articles, in addition to managing personal brand and social media accounts including LinkedIn. The PR Hub team has consistently outperformed their KPI’s over our engagement and delivered a high quality media presence.

The PR Hub is extremely professional, easy to work with and really understands our goals. As a new business in the competitive venture capital sector, they have been able to deliver our differentiated message, which has resulted in building our brand presence well beyond our expectations.

Stefan Zurflüeh, COO, Stride Equity

StrideCorp Equity Partners is a funds management and investment group. The group launched Australia’s first venture-backed equity crowdfunding platform, Stride Equity, in March 2023.